In 1885 Hinode-ya was founded.

The newly-opened Hasuda Station
Tome Kuribara, founder’s wife and manager/chef

In 1885, when a new train line was constructed between Omiya and Utsunomiya, Hasuda Station was opened on the eastern part of Saitama Prefecture. Soon afterward, Kanjiro Kuribara and his wife Tome founded a small dining place officially named Hinode-ya (literally Sunrise-house) in front of the west exit of Hasuda Station.

The eating place had about 15 seats and served Tome meals chiefly using homegrown vegetables and rice. Their customers were a small number of travelers getting on and off the trains that ran only twice a day in each direction and shipping workers and porters working there.

In 1919 Kintaro Kuribara
succeeded his father as the second-generation owner/manager of Hinode-ya.

In 1919, the founder Kanjiro passed away, and Kintaro Kuribara took over the family business. Kintaro engaged himself mostly in growing crops necessary for Hinode-ya and selling the rest while supporting the operation of the eating place when required. His wife Ine managed the shop virtually by herself. The couple worked together to run Hinode-ya as their parents did.

Kintaro had a good head for business. He gradually expanded his farmland, developed new markets, and succeeded as an agricultural businessman. The frontage of Hinode-ya, which was initially about 3.6 meters wide with an earthen-floored space in the front, was expanded. In 1949, the building was entirely rebuilt into a two-story restaurant with tatami rooms upstairs. They started serving alcoholic drinks like sake and Japanese noodle soba or buckwheat noodle. Business hours were extended till well after evening meals.

In 1921, Kintaro Kuribara on military service for Manchuria (front middle, at age 26)

In 1949 Kintaro’s son Kenya Kuribara
succeeded his father as the third-generation owner/chef of Hinode-ya.

Kenya Kuribara
Kenya Kuribara, the third-generation owner/chef
Front view of Hinode-ya after a complete renovation

After Kenya started to manage Hinode-ya, he added Western and Chinese dishes many times to the menu based mainly on traditional Japanese food like soba. Kenya was honest and liked to keep things amazingly clean and tidy. His restaurant gradually became more and more popular in the city, and in 1960, Kenya incorporated his business as a private limited company, “Hinode-ya Ltd., Co.” Starting a meal delivery service, Kenya hired several employees for the first time, and Hinode-ya was becoming more prosperous. When the building was fully renovated in 1983, the number of seats was increased to 42, about three times the number of 15 at the time of its foundation in 1885.

In 2005 Relocation owing to the regional redevelopment
in front of the west exit of Hasuda Station.

Old Hinode-ya is being demolished.

After the turn of the century, the age of change came. The building of Hinode-ya, which had been standing at the place of foundation for 120 years, had to be demolished and relocated to a nearby location, the present site. Later in the same year, a new, modern building began to be constructed there.

Sasala (New Hinode-ya) being constructed

In 2006 a new building was completed.
Masao Kuribara succeeded his father, Kenya as the fourth-generation owner/chef of Hinode-ya.

When the new building was completed, Masao Kuribara came back to his hometown of Hasuda and took over the family business as the fourth-generation manager/chef of Hinode-ya. He decided to change the official name Hinode-ya to Sasala and also the legal name of the company from “Hinode-ya Co., Ltd.” to “Sasala Co., Ltd..” The younger chef Masao took advantage of his career and experiences, and his challenge started with a high-class Japanese restaurant named Sasala, breaking away from Hinode-ya.

The third and the fourth generation owner/chefs and staff members at Sasala (back from left, Kenya Kuribara, Masao Kuribara, chief cook Matsumura; front from left, Keiko Kuribara (chief manager), Kumiko Kuribara (manager)

The newly-built Sasala

In 2008, Sasala won the First Prize in California
by Glass Promotion 2008

Two years after its opening, the Japanese Restaurant Sasala won the first prize in a contest called California by Glass Promotion 2008, sponsored by California Wine Institute, which represents more than 1,000 wineries in California. Owing to the award, many magazines and papers have carried articles featuring Sasala.

An article about winning the first prize
Award Ceremony in 2008

In 2010 Second dining place of Sasala Group,

Four years after the opening of the Japanese restaurant Sasala, we opened a second eating place named Soba Dining Sora (蕎麦ダイニング空楽) right in front of the west exit of Hasuda Station near Sasala. This casual dining place features handmade buckwheat noodle soba and deep-fried meat and vegetables on skewers. The Chinese character “空,” (pronounced sora) means “sky” or “air,” the latter half of the sound “ra” being part of the word “楽,” (pronounced raku) meaning “enjoy.” Thus CEO/chef Masao Kuribara decided to adopt “空楽” (pronounced sora) as the name of the second shop because he would like you to enjoy not only the dishes served but also the relaxed atmosphere and the time you experience at this place. Sora was also given the first prize in California by Glass Promotion 2012, sponsored by California Wine Institute.

In 2012 Third dining place of Sasala Group,
WAFU-RAMEN, the Fourth Generation HINODEYA, opened.

Owner / chef Masao Kuribara and store manager in Wafu-Ramen Hinodeya

Six years after the opening of Sasala, we opened a third eating place named Wafu-Ramen the Fourth Generation Hinodeya (和風ラーメン四代目ひのでや) beside Sora. This ramen shop specializes in serving ramen, the main item for which the previous Hinode-ya was famous. CEO/chef Masao Kuribara wanted to revive the lost name of Hinode-ya since the name had disappeared when the old building was demolished.
Hinodeya’s new wafu-ramen, which took in the skills of wa-shoku or traditional Japanese cooking for the first time, became the focus of attention in the ramen industry because it defied basic common sense in cooking ramen. Wafu-Ramen Hinodeya won the first prize in the online contest of Saitama Best Ramen 2014 conducted through Tabelog, the biggest database of restaurants in Japan providing original rankings based on reviews from users. Again in 2016, it was chosen out of 38,000 ramen noodle shops in Japan as one of the final nominees in the north Tokyo area for the Tabelog Japan Ramen Award 2016 conducted by the same research company. Wafu-Ramen the Fourth Generation Hinodeya has been highly evaluated by other researchers or organizations and featured in a lot of magazines and newspapers.

In 2015 Fourth dining place of Sasala Group,

In 2015, nine years after the opening of Sasala, we opened a fourth eating place named Robata Sumiyaki Toraya (炉端炭焼・灯楽家) in front of the east exit of Hasuda Station. This Japanese bar/tavern was designed with the idea of eating popular Japanese meals in a relaxed mood and drinking sake. Since the interior is decorated with recycled old wood taken out from houses over 100 years old, using nostalgic Edison electric light bulbs as lighting apparatus, Toraya induces you to imagine how sitting in the old Hinode-ya would feel, which was established back in 1885.

Robata Sumiyaki Toraya Inner view of Toraya : Edison light bulbs hung around over robata sumiyaki kitchen
Robata Sumiyaki Toraya Inner view of Toraya:
dining room and low tables with foot space for easy sitting

In 2016 Wafu-Ramen Shop HINODEYA opened in San Francisco.

In years after the opening of Sasala, the center of Sasala Group, we opened our fifth dining place Wafu-Ramen [Japanese Ramen], the Fourth Generation Hinodeya in San Francisco. This is our first shop outside Japan in our long history.

Address: 1737 Buchanan Street San Francisco, CA 94115, USA
Call: 415-216-5011